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B2B, B2C, B2B2C... C2C, C2B... What do they mean?

by Raquel Rosa, March 27, 2020
We have seen some of these terms used in the context of eCommerce, but what do they stand for? Here's a quick rundown:
B2B: Business to Business. Business between companies. Here's are a few examples of B2B eCommerce providers.
B2C: Business to Consumer. Businesses that have individual consumers as a customers.
B2B2C: Business to Business to Consumer. A close relation to B2B, B2B2C companies integrate the products/services of other companies, within their own ones. To understand more on how a B2B2C e-commerce model would work, check out this article.
B2G: Business To Government. Companies with activity focused on their customers being governments.
B2I: Business To Investor. Businesses that provide services to investors.
B2E: Business To Employee. Strategy that tries to demonstrate to current and potential employees that the company being promoted is the best working environment.
C2C: Consumer To Consumer. Relations between consumers, facilitating transactions between individuals.
C2B: Consumer To Business. The individual, as a consumer, creates value for the company. Thus, users provide service to companies.

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