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B2BStore: The Headless Ecommerce Platform for B2B

by Leon Lau, May 9, 2022

Are you interested in building an online B2B store that is customizable to your business needs, minus the high cost of development? 

As we’ve talked about in a previous post, Magento and Adobe Commerce offer a world of possibilities in terms of creating a high performance and scalable online B2B sales platform. 

An online B2B platform with these features can help your business improve its sales performance, achieve further brand recognition, fulfill complex business requirements, and scale your online operations.

In this article, we dig deeper into how this solution could be implemented for your business, through a customized B2B headless platform.


Magento Open Source vs Adobe Commerce

The first thing to note is that Adobe offers two Commerce editions that can fit the requirements of an ecommerce business:

  • Magento Open Source is a self-hosted ecommerce platform with essential commerce features available free of charge. It offers you a stable and customizable solution as well as the possibility to prototype new business models.
  • Adobe Commerce is an enterprise-level ecommerce platform that provides a richer set of out-of-the-box features, with the ability to customize and seamlessly integrate with third-party providers. Robust and scalable, it also includes a cloud infrastructure option as well as 24/7 customer support.


B2BStore, a customized headless platform for B2B companies

B2BStore is an ecommerce platform solution by Orienteed, which allows B2B retailers and manufacturers not only to sell online, but also to:

  • Implement best-in-class ecommerce technologies
  • Create customized features that help them achieve specific B2B business goals
  • Go-to-market quickly with an easy store setup process and low cost of development

This solution makes it possible for manufacturers to increase the value of their distribution chain. Its key value proposition is providing a platform ready for B2B and adapted to each retailer or manufacturer’s unique business model.

A scalable and feature-rich B2B platform such as B2Bstore can help boost the performance of your sales efforts from different angles:

Always available sales: Not only can sales be processed 24/7, this solution also allows customizations that are not possible with traditional sales channels.

Brand: Establish your digital channel as one of the primary customer touchpoints to educate, engage and build brand trust. Give your customers all the tools they need to make a well-informed purchase decision.

360 Business: Fully integrated your sales platform with all business systems (ERP, PIM etc). A well-connected ecosystem allows you to successfully gather actionable insights and analytics for your business.

What does the B2BStore solution offer

Based on Magento Commerce and a modern and headless ReactJS front-end (PWA Studio), we provide all the essential features to create personalized B2B journeys.

The B2Bstore solution offers various functionalities for B2B players in the different stages of the sales funnel.


  • Quote request
  • Saved carts
  • CSV import to create purchase orders
  • Quick orders
  • Cart export to PDF


  • Client portal access
  • Add to cart from search results 
  • Advanced / customized pricing 
  • Custom checkout with editable fields (comments and order numbers)
  • Sales Representative / Agent assignment by the client
  • Agent access to orders, offer creation and purchase on behalf of the client


  • Recurring / Repeat purchases
  • Incident reporting from order history
  • Multiple shipping address and billing address configuration
  • Customer service functions
  • Agent sales tracking


  • Native and Secure integration with ERP
  • E-learning systems
  • Customer service platforms


  • Real-time sales data and analytics
  • Easy management of offers and campaigns
  • Integrated CMS for dynamic content management
  • Association of icons to the main categories

Mobile experience

  • Headless commerce: fully decoupled Front-end for more personalizable and consistent customer experience
  • Mobile first
  • PWA Studio: PWA Studio is a toolkit to create Progressive Web App storefronts for your ecommerce, thus giving all the benefits of navigating offline / with limited connectivity, push notifications, and native app-like features. 

The B2Bstore is ideal for retailers & manufacturers looking to offer a comprehensive B2B mobile experience for their customers.


Boost your B2B sales. Talk to us today

What are the results that you can achieve from implementing a customized B2B ecommerce store? We can share an example, as achieved by one of our key customers.

  • 6 months implementation
  • Multi-country & multi-currency store 
  • +50% increase in online sales
  • Possibilities of B2B + B2C = B2B2C. Reaching the end customer with a flexible and scalable solution

Whether you are an established ecommerce business or just starting your digital transformation journey, we can help prepare your business for the B2B revolution.

Orienteed is an IT company specialized in ecommerce. We work with leading brands in the B2B segment, where our solution allows retailers and manufacturers to use the best technologies on the market, and create a customized digital commerce platform for their business.

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