Does my business need a B2B platform?by Daniel Guntin, March 27, 2020
This model significantly increases efficiency in the management of supplies to both suppliers and customers.
This industry now duplicates the online sales model we are used to, where companies sell to end users.
The B2B ecommerce model is around 1.2 trillion dollars and is growing at a rate of 7.4% each year according to the Forrester portal.
The pioneering companies in online retailing have discovered the great advantages of being able to sell to anyone anywhere in the world.
Can manufacturers and large retailers also benefit from selling to their dealers using the online channel?
In the business world, purchases are made in a slightly more complex way. You have to deal with issues such as price variation depending on a lot of variables, type of customer, specific contract, freight, rappels, purchase volume to name just a few of them.
In certain more traditional sectors, the customer often prefers to place his "supply order" by telephone, fax or email.
This means large management costs for the supplier companies, as they have to enter all this information manually into their systems (with the consequent risk of mistakes due to loss of information and time constraints).
The digital transformation does not mean suddenly abandoning the traditional model and forcing our customers to use media they are not comfortable with. Rather than that, it's about providing a more "technological" way of shopping, for those customers who want to do so.
The 10 main advantages of a B2B commerce model
Integration with your ERP (Order Management System).
Mistakes are lowered.
There is no need to pay for extra licenses per user.
No training is required to use the platform.
The customer can placer her order anywhere at any time withoutin depending on schedules or bank holidays.
Reduction of delivery times.The order can be passed directly to the warehouse and the carrier for collection and delivery.
In addition, the customer can know at any time the status of his order and trace it.
Reduction of sales costs.
Customization of Promotions and Prices.
You can also manage prices differently for the same customer depending on a previous contract relating to a work or a department within the same company.
You can automate the calculation of prices including freight, rebates or other variables.
Access to new customers and markets.
Unique B2C2B platform.
Visibilidad de catálogo.Are you sure that your customers know your entire catalogue?
Most likely not.
You can automatically make recommendations about products that the customer does not know about or products with better features.
Loyalty of young managers.Millennials are starting to occupy purchasing management positions in sectors with traditional relationship models.
They won't want to send a fax when they need supplies.
Omnicanality.Using a single platform, you can create different portals for each of your brands, countries or segments.
This allows you to manage with a single business team the multiple sales channels of your company.
Data analysis.You can integrate the full potential of platforms like Google Analitycs with your ERP, allowing you to accurately measure your marketing campaigns and sales strategies and inventory turnover.
You can also analyze the purchasing habits of each customer and use that knowledge to design more efficient campaigns.