Which are the tools and technologies that will be decisive in the coming years?
According to Paypal, these are the 5 factors you should have mastered.
The 5G network as an ecommerce enabler.
The faster you browse, the faster the transactions and other operations you do. As smartphone penetration increases, so too will the use of ecommerce.
Artificial Intelligence for a customized service.
With the ability of continuously collecting consumer data, increasingly accurate habit profiles can be developed.
Social networks are directly related to our online consumer habits. Purchases are expected to encourage users to share them and to interact with their social circle, something that would happen not only at the beginning or end, but throughout the whole process.
Digital IDs for greater security.
Security of operations is a priority for users and companies. With the advances in digital identification, security certifications available to ecommerce customers will evolve, stronger verification systems will be added, and the authentication process will be simplified.
There is no turning back, ecommerce must also adjust to the new requirements to protect and conserve the planet, advancing in the reduction of waste and the use of plastic. Society will win and brands will fulfil their social responsibility.