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Valido, the first Visual Validation tool for e-commerce at the Barcelona 2021 e-Show

by Monica, July 15, 2021

Valido is a tool developed 100% inhouse by Orienteed's team, an IT Commerce with extensive experience in the implementation of eCommerce platforms for the B2B and B2C segments.

Valido is designed to know in real time the status of an online store in different countries, languages ​​and devices.

It offers a comprehensive UX / UI analysis so that different e-commerce teams can create a seamless user experience.


During the product presentation, the Orienteed team showed the main different Valido functionalities,:

  • Verification of the Cart and Check Out functionalities in different devices and countries.
  • Complete record of the changes that are made in e-commerce during campaigns, catalog and content changes, and in all steps of the sales funnel.
  • Activation of alerts in real time that allow you to monitor any change or incident that is registered in the ecommerce UX.

The Orienteed team explained with real examples how visual errors generate important bottlenecks in digital purchasing processes: purchase buttons not visible to the user, pages that do not load, or bugs in product images, among others.

All these errors often contribute to a low ROI or, in less dramatic cases, to an impact on sales (negative or positive) that the different e-commerce teams (business or marketing) cannot interpret because they cannot track changes in the UX of the store. Especially if the e-commerce is a multi-brand, multi-country.


In addition to the Válido presentation, the Orienteed team actively participated in the e-commerce Fair with a company stand. They activly interacted with visitors, clients and partners on the different e-commerce services offered by the consultancy.



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